Topic Title: State of Featured Snippets and Important SEO Insights for 2020
Presenter: Brodie Clark
Elevator Pitch for the Talk: Presenting on the recent/massive changes with Featured Snippets. Also adding more general insights that I think are important for the year ahead – including some unreleased research/data I’ve been working on.
Bio: Brodie Clark is an Australian SEO Consultant working with mid- to large-sized companies both locally and internationally. You can find his blogs over at both Search Engine Land, Search Engine Journal, Moz, along with his own site. Brodie was awarded Young Search Professional of the Year at the 2019 Australian Search Awards.
Topic Title: Bridging Google Analytics & Tag Manager
Presenter: Dan Wild
Elevator Pitch for the Talk: Getting your feet wet with Google Analytics is only the beginning of what you can track on your site. We’ll cover the common misconceptions and misunderstanding of Google Analytics metrics and how to leverage external data sources for truly accurate tracking.
Learn how to leverage the power of Google Tag Manager to refine and expand your data, regardless of marketing channel.
Bio: Dan devises digital strategies through a platform agnostic approach. Combining extensive tracking and attribution thinking to drive conversions and results for hundreds of clients. Specialising in PPC, Tracking and Reporting, Dan has brought causal insight into a variety of verticals from education to FMCG and everything in between.
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