Yana Martens – How to Build an Authentic Brand with Video
I help business owners to build their credibility online through engaging video content strategy.
Besides my experience on both sides of the camera my psychology degree gives me insights on people’s behaviour in front of the camera and what is most effective when helping people to overcome their insecurities.
I lead my clients through all the stages of video marketing and personal branding from organising content for the particular target audience to getting confident in front of the camera and producing videos just on the mobile phone or finding a suitable production company.
What I’m enjoying the most is understanding people’s behaviour online and helping them to build their personal brand based on their true values and personality.
Free mini-course: https://yanamartens.com/free-video-confidence-course/
Jeff Deutsch – How to Survive in SEO and PPC in a Zero-Click Google World
Rand Fishkin and JumpShot rocked the digital marketing world in 2019 with new data showing how much Google is competing with us on-SERP in both Organic and Paid Search. With Google now promising that BERT will increase Featured Snippets in 25 languages, everything is pointing to more challenges ahead.
Come hear an approach to combat this growing tide of Google on-SERP competition from Jeff Deutsch. Jeff has run the search marketing for everything from tiny pharma squeeze pages back in 2010 to a billion-dollar startup. He’s the author of the viral HubSpot article “Confessions of a Google Spammer” and the book Growth Marketing in 2019. He’ll be demonstrating how to run keyword testing at scale for both SEO and PPC – tactics to give your search marketing a jumpstart in 2020.